@reubendoney
Reuben Doney
Co-founder & CEO
Eight years as a personal trainer, coaching people into the best shape of their lives. Reuben brought Brian the idea for DUAL and sells his own programs on it, so he knows what a coach needs from it.
Train how I train.
Create workouts and programs, share them free, sell them, or offer a subscription.
Turn how you train into a product in minutes.
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1. Convert your training
Turn PDFs, screenshots or notes into workouts. Train and share when ready.
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2. Add your videos
Use DUAL demos or add your own. Trim, customise and train.
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3. Classes & workouts
Combine classes with trackable workouts and build out your programs.
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4. Share with your audience
Share a quick link to your audience so that they can train with you in seconds.
See how Sonata shares her training.
Downloads
406
people have downloaded and trained with Sonata on DUAL.
Sign up to DUAL and try Sonata's free workout.
Train how they train
Workouts, nutrition and supplement guidance from the creators you already follow.
Everything Sonata offers, in one place
Share your DUAL training with your audience, so they can go from watching your content to trying a session themselves.
Get more than just what you see on social media
See how they actually train with insights into their supplements, nutrition guides and workouts.
Never stuck with a fitness app longer than a month. Most barely made it a week. I’m a DUAL convert now. Following your mates’ plans has been surprisingly motivating.
I’ve never wanted to plan my own workouts. Just tell me what to do and I’ll do it. DUAL is literally that. Open the app, follow a program from someone who actually inspires me, log the weights, keep going.
Follow their routines with full transparency.
Workouts
Supplement Stack
Nutrition Guidance
Train the workouts your favourite creators train and get insight into how they manage their nutrition and supplements.
| DUAL | Others Other coaching and programming apps | |
|---|---|---|
| Turn existing workouts into a product in minutes |
 Yes
|
 No
|
| Share it and start training instantly |
Yes
|
No
|
| Train interactively, set by set |
Yes
|
Yes
|
| Follow-along classes and strength tracking in one program |
Yes
|
One or the other |
| Automatically loads the right weight for each person |
Yes
|
No / Varies
|
| Take 1:1 coaching requests, then coach them anywhere |
Yes
|
Varies |
| No monthly fee before your first sale |
Yes
|
Monthly fee |
| Sell once or offer a subscription |
Yes
|
Varies |
Be part of the DUAL community
What could you earn as a coach?
$2,318 / month
$647/m – $1,511/m
View breakdown of payout
- 114,000 followers
- your audience
An estimate, not a forecast. It assumes 8% of your followers see a launch, 0.33% of those reached buy, and 0.05% of your followers subscribe. DUAL takes 10% of a one-off sale and 15% of a subscription; the figure above is what reaches you after both.
Start earning nowMeet the team behind DUAL
@brian.archie
Brian Rippeto
Co-founder & CTO
Ten years a carpenter, then a decade building technology, from startups to Canva. Brian came to Australia to play AFL and still competes in HYROX. He built DUAL because he kept seeing sessions on Instagram he had no way to actually train.
@hugh_heijs
Hugh Heys
Founding designer
A senior UX designer at Telstra and co-founder of Shair, a music-sharing app. Hugh designs DUAL, from the app you train in to the page you’re reading.
@jackcharewicz
Jack Charewicz
Strategic advisor
Founder and CEO of Revibes, which swaps single-use cups for reusables at Australian stadiums and events. Before that, an executive at TURN, the Live Nation-backed reuse brand. Jack advises DUAL on strategy and partnerships.
Coach or creator? Grab 15 minutes with Reuben. A chat, not a sales pitch.
Book a callAdd your bank details to receive monthly payouts, with an itemised statement showing your sales, the deductions and your share, line by line. See full fee details.
No. Start with your own training and share as your audience grows.
Yes. Your existing clients and coaching tools can stay where they are. Use DUAL alongside them to share training with your wider audience.
Yes. DUAL is in Spanish for them, from checkout to the last set, and you keep writing in English. Your titles and notes show as you wrote them, and exercise names and voice cues stay in English for now.
DUAL is a training platform that allows you to discover, follow, and track workouts from athletes, coaches, and creators you trust.
Social media shows you what people do. DUAL allows you to follow the exact workout, track your performance, and train alongside them.
No. You can follow workouts and programs created by coaches, athletes, and creators, or build your own training from scratch.
Yes. Every workout can be logged inside DUAL so you can track performance, monitor progress, and record personal bests.
Yes. DUAL includes free workouts from creators and the DUAL community, alongside premium workouts and programs.
Absolutely. Whether you’re just starting out or training at an elite level, you’ll find workouts and programs suited to your goals and experience.
Strength training, hypertrophy, running, HYROX, CrossFit-style training, functional fitness, endurance training, rehabilitation, and more.
Yes. DUAL allows anyone to build, save, and share their own workouts.
No. You can access free content and purchase workouts or programs individually from creators.
Yes. Follow athletes, coaches, and creators to access their latest workouts, programs, and training updates.
DUAL makes it easy to follow structured training, track your progress, and stay accountable to your goals.
Yes. Anyone can create workouts on DUAL. Many users start by following workouts and later begin sharing their own.
6 Week Challenge
by Reuben DoneyHYROX Doubles Sub-60
by Brian Rip